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About who we are

Work with purpose, made with taste.

Brand design and creative direction, for organisations and founders.

We build the team around the project, not the other way round.

We partner with the modest and the sizeable, the obvious and the overlooked.

Every project gets our full attention. Every budget gets our full respect.

We let bold work do the talking. It brings us clients who care about the same things, and audiences who feel it.

You deal directly with the people making the work.

About our history

We started in 2007, working in fashion, lifestyle and tertiary education.

Our founders came from design studios, advertising agencies (including one of Australia’s first green ones), PR consultancies, event and production companies and luxury fashion brands, working across Australia and overseas.

We built Cul-de-sac to bring that range together, so clients get it all in one place. That’s where the name comes from.

Ethics and values were there from the start. They’ve only become clearer since.

About how we work

We’re a network-based agency, and we work through curated creative partnerships.

Leading the work
Sometimes the project needs us to build the whole team. We bring in the right specialists, manage the process and carry the project from start to finish.

Inside your team
Other times, you already have the people in place. A marketing team, a media agency, a PR partner, digital or social specialists. We join in whatever role the work needs, from creative lead to designer on a single piece, adding what’s missing, not replacing what’s there.

Starting small
Not every partnership starts with a rebrand. A single campaign, a launch, a piece of work that needs to be right. It’s often the best way to find out if we’re a good fit.

Get as involved as you like. The work gets the same care either way.

The founders

Four black-and-white photos of an older man with glasses, a bald head, and a beard, wearing a black shirt. In the top left, he looks to the side with a serious expression. In the top right, he holds his glasses in both hands, smiling slightly. In the bottom left, he folds his hands and smiles. In the bottom right, he laughs with his head tilted back.

Marco Cicchianni
Creative director & curator

Marco is a designer, art director, and creative lead with 30+ years of experience in branding, advertising, and communication.

His work is driven by curiosity, clarity, and the belief that good design should make a real difference.

He helped build and run one of Australia’s first green advertising agencies, and has since led award-winning projects on climate change, earned recognition for lifestyle brand design, and had a short film selected at Berlin Commercial.

But it’s the impact behind the outcomes that matters most to him.

Connect on LinkedIn.

Deni Jones
Art director, stylist & producer

Deni brings a refined, global perspective to every project.

Before co-founding Cul-de-sac, she styled campaigns for prestige brands in Milan, London, and Sydney, shaping visual stories across fashion, interiors, and lifestyle.

Her work is polished, precise, and always grounded in purpose. At Cul-de-sac, she leads the look and feel of brand, campaign, and event projects with care and a sharp creative eye.

About what we believe

Don’t dress up values
Live them

We work with people whose actions match their words, and who bring the same kindness to the relationship that we bring to the work.

  • “Right from the outset, Cul-de-sac demonstrated a deep understanding of our objectives to deliver a faultless branding experience. Their expertise and attention to detail helped us achieve our goals with ease and finesse.”

    Robyn Ingerson
    Project Director, South Australian Tourism Commission

  • “Cul-de-sac's campaign was clever and authentic—it demonstrated their commitment to not just producing aesthetically pleasing work, but recognising and understanding the core messaging of our brand.”

    Daniela Ritorto
    Manager Media and Communications, Santos

  • “Cul-de-sac's unwavering commitment to excellence and innovation has helped us hold our own and stand shoulder-to-shoulder with much larger and better-funded rivals.”

    Angelina Zucco
    Managing Director, Australian String Quartet

  • “Cul-de-sac brought a wealth of knowledge and experience to a diverse range of projects, from production and creative direction to styling and branding. They were a pleasure to work with every step of the way.”

    Rebel Tidmarsh
    Marketing Manager, Burnside Village

  • “Cul-de-sac’s service is unique, personal, professional and always fun. It was a total joy and a dream-like creative process bringing our event together for the 2017 Adelaide Fashion Festival. Thank you, gorgeous folks, I can’t wait to work together again.”

    Tiff Manuell
    Multidisciplinary artist and designer

  • “Cul-de-sac delivered an effective, cut-through and entertaining piece which integrated with our creative vision. They were collaborative, professional and extremely creative whilst working with multiple stakeholders to deliver highly creative and engaging campaigns that embraced our brand values and delivered on sales objectives.”

    Renato Capoccia
    Marketing Executive, Adelaide Festival Centre

Looking for the right kind of different?

If you’re building something you believe in, we want to hear from you.

Tell us what you’re working on.


Rather talk?

hello@culdesaccreative.com
WhatsApp +61 481 230 350