About
Cul-de-sac is a network-based creative agency built on our way of working: Curated Creative Partnerships.
We shape teams the way we shape ideas—intentionally, and in response to the work.
It’s a mindful, human, and collaborative way of working designed to bring sharper thinking, genuine care, and optimistic results to brand, marketing, and communication projects.
What we believe
Principles that guide how we think, create, and collaborate:
Shape with intention.
Teams, like ideas, are built, not assigned. We shape both with care and in response to the work's needs.
Charisma is built.
It’s not a gift. It’s shaped through voice, conviction, and personality. Speak with presence, not volume.
Sharp thinking. Creative courage.
Don’t just simplify—reframe. Strategy and design should cut through noise to find what makes a brand distinct.
Don’t dress up values. Live them.
If it’s not real, it doesn’t leave the studio. Only partner with brands that align words with actions.
Truth over trends.
Forget what’s cool right now. The work should feel real—no gimmicks, no borrowed relevance. Just meaningful, lasting ideas.
Impact over ego.
Beauty matters—but not without meaning. Balance craft and clarity to create work that resonates, not just dazzles.
Brands people feel.
Awareness is just the starting line. Design for emotional connection, loyalty, and storytelling that sticks—grounded in simple truths, not marketing jargon.
Move with care and purpose.
Act fast, adapt thoughtfully, and stay grounded in what matters. Be responsive, ethical, and intentional—not performative.
Who we are
We have a strong independent spirit and a people-first mindset.
We’ve reimagined the creative agency model as nimble, intentional, and collaborative.
We work with the modest, the sizable, the passionate, the unfamiliar, the unexplored, and the unappreciated.
Every project gets our full attention. Every budget gets our full respect.
We exist to help you express what makes your brand unique, and to ensure your audience feels it, too.
The founders
Marco Cicchianni
Creative director & curator
Marco is a designer, director, and creative lead with over 30 years of experience across branding, film, and communication.
His work is driven by curiosity, clarity, and the belief that good design should make a real difference.
He’s proud to have led award-winning projects on climate change, earned recognition for lifestyle design, and had a short film selected at Berlin Commercial.
But it’s the impact behind the outcomes that matters most to him.
Deni Jones
Art director, stylist & producer
Deni brings a refined, global perspective to every project. Before co-founding Cul-de-sac, she styled campaigns for prestige brands in Milan, London, and Sydney, shaping visual stories across fashion, interiors, and lifestyle.
Her work is polished, precise, and always grounded in purpose. At Cul-de-sac, she leads the look and feel of brand, campaign, and event projects with care and a sharp creative eye.