An evolving festival celebrating fashion, style, lifestyle and design through a uniquely South Australian lens has been recognised by local, national and international audiences through carefully curated campaigns.

In 2015, the brand identity introduced painterly brush strokes — a tribute to South Australia’s vibrant visual arts culture. With fashion-forward styling and photography, the campaign sparked an aspirational dialogue between designer and consumer. Framed by bold, lush typography, it marked a new, design-led era for the festival that felt unmistakably Adelaide.

Creative, Strategy, Design Direction, Styling, Film Direction and Production.