An evolving festival celebrating fashion, style, lifestyle and design through a uniquely South Australian lens has been recognised by local, national and international audiences through carefully curated campaigns.

The 2016 campaign drew inspiration from South Australia’s dramatic landscapes — geological wonderlands, painted deserts, and ancient rock formations. These natural backdrops became symbols of identity and place, reinterpreted visually across all brand touchpoints to create a striking and cohesive creative direction.

Creative, Strategy, Design Direction, Styling, Film Direction and Production.