An evolving festival celebrating fashion, style, lifestyle and design through a uniquely South Australian lens has been recognised by local, national and international audiences through carefully curated campaigns.

In 2017, the campaign took an artistic leap. Inspired by South Australian painter Sydney Ball, the creative centred on bold colours and geometric forms—mirroring the momentum of Adelaide’s creative industry. With international model Akiima as the face of the campaign, the visuals delivered both impact and cultural relevance.

Creative, Strategy, Design Direction, Styling, Film Direction and Production.