An evolving festival celebrating fashion, style, lifestyle and design through a uniquely South Australian lens has been recognised by local, national and international audiences through carefully curated campaigns.

For 2018, we paired standout South Australian designers with the surreal beauty of Lake Bumbunga to create a campaign that was both unexpected and unforgettable. Visually rich and tourism-friendly, the campaign was praised by Vogue Australia’s Editor-in-Chief as “the most beautiful campaign she has seen for a fashion festival.”

Creative, Strategy, Design Direction, Styling, Film Direction and Production.