Fifty years ago, the murder of Dr George Duncan shocked South Australia and sparked a movement that changed the law. This anniversary wasn’t about closure—it was about presence. Grief, recognition, unfinished justice. The brief: create a design that could hold that space with truth and care, without smoothing history’s rough edges.

The work honoured South Australia’s LGBTIQA+ communities—those who remember, those who continue the legacy, and those discovering this chapter for the first time. It built a connection across generations and invited the broader public—leaders, allies, institutions—to listen, witness, and stand alongside.

We created a living identity. One that didn’t tidy the past, but held it. Collage became the visual language, layering archival headlines, police records, and images not chosen for style, but for truth. The colour palette drew from Don Dunstan’s iconic pink shorts: proud, defiant, unapologetic.

This wasn’t nostalgia. It was a mix of complexity, discomfort, care, and courage.

More than a campaign, it was a collective act of remembering. The identity unfolded across Adelaide: in streets, galleries, conversations, and public events. It became a catalyst for truth-telling, intergenerational connection, and shared pride.

Design became witness. Story became action. The project reaffirmed South Australia’s role not just as a reformer, but as a keeper of memory—a place willing to confront the past to shape a more just future..

Design Direction, Brand Strategy, Art Direction, Typography, Graphic Design and Production.